KIA Motors Iberia has invited us to participate in the sessions 'KIA Core Value Week', which for a whole week, have served to expose all its workers the importance of its five core values: Client, Challenge, Collaboration, People and Globalization.

We have been collaborating with KIA for CRM and Customer Service projects for 14 years. On this occasion, our consulting manager César Allende, was responsible for making the presentation corresponding to the Customer value, helping attendees to reflect on the extreme importance that the end customer has for a brand like KIA.

In the presentation, we have highlighted how Pentasoft is a key collaborator within the customer-focused strategy that KIA develops. We have also analyzed the experience of the final customer through the Customer Journey, how the customer is the core of the philosophy and positioning of the brand and the importance of the analysis of customer satisfaction as well as the omniquality in the relationship with them.

At Pentasoft we are experts in Customer Centric strategies, and for that reason, we can help you develop and implement high added value solutions in the world of digital marketing focused on your final client. If you want more details, you can see our success stories that we have already launched together with our clients.