Pentasoft, with their constant aim of approaching universities and business schools, have recently taken part in two marketing seminars. Both Eladio Portela and Antonio Tena had the opportunity to talk to students and professionals about the importance of new technologies in corporate marketing and communication strategies, and how the loyalty scenario has transformed in the last number of years.

From a highly practical approach, Eladio Portela guided the students on briefing resolution and key points so that they could contribute and provide their input and the options they had chosen.

Before that, major digital trends and factors for success were discussed. The consulting team at Pentasoft believe that these are most relevant when it comes to managing a digital project and achieving successful business and marketing results.

On the other hand, Antonio Tena presented the methodology that Pentasoft has developed for the creation of successful loyalty programs. He explained how a loyalty program is not based on a plastic card, but how, thanks to mobile applications and social media, companies get closer to their current and potential customers, listen to them and take part in social dialogue.

Along the same lines, details were given on how customer monitoring and result measuring are critical to this type of processes. Finally, he presented two successful cases developed by Pentasoft: IKEA FAMILY in Spain and Portugal and Cepsa Lubricants.

Pentasoft helps you develop Social Media and loyalty strategies for your company with the purpose of optimizing Marketing actions and making them profitable. If you would like to see a detailed account of the projects that we can implement, we recommend that you visit our section on success stories.