Client

Actafarma is a 100% Spanish-owned company with 15 years of history. It operates in the lifestyle-pharma sector, developing and marketing products that help to improve the quality of life and the health of consumers.

Objective

Actafarma contacted Pentasoft to request a comprehensive digital and relational marketing proposal. Our response was to develop and implement a system of attracting customers and gaining their loyalty, based on the implementation of business intelligence mechanisms and digital marketing campaigns.

Solution

After performing an in-depth benchmarking of the sector both nationally and internationally, we presented our master plan based on 3 pillars:

• Focus on profitability
• Differentation
• Interaction with targets

We designed a strategy in which the company’s URL would be the nerve centre. In order to make this happen, we had the collaboration of Actifarma’s advertising agency, with the objective of aiming all communication channels to attracting new users - SEO, Link Building - as well as being in touch with the different targets.

We created an expert channel, where the brand technicians conversed with users to resolve doubts or queries. All channels were themselves monitored and recorded in order to analyze trends and measure user satisfaction. We used the obtained information under a Content Marketing strategy to spread branded content through social channels, thus achieving greater engagement and allowing us to be aligned with our community managers at all times.